Multimedia Manager
Cape Town, South Africa | March 2024 - June 2024
The Surplus People Project (SPP) was established in 1983 as a non-profit organization dedicated to supporting rural communities in South Africa. Initially formed in response to forced removals during apartheid, SPP played a pivotal role in advocating for land rights and social justice, working with displaced communities to address issues of land access and agrarian reform.
Over the years, SPP has evolved into a significant player in promoting sustainable agriculture, food sovereignty, and equitable development, partnering with rural farmers and local organizations to enhance resilience and self-reliance. The organization continues to focus on empowering marginalized groups by advocating for land reform and building sustainable livelihoods through agriculture and environmental conservation.
Digital Engagement Growth
Social Media Follower Increase
Engagement Rate Boost
Monthly Reach Growth
I created over 50 multimedia pieces, videos, infographics, and photo stories, all tailored to highlight the organization's work in land justice and social equity. Each piece was designed with one goal in mind: to make people care. That work paid off. Engagement across our digital platforms rose by 170% during my time.
I launched and managed the organization's LinkedIn page from scratch. In a few months, we reached over 700 followers—people who are now more aware and connected to the work we do. This wasn't just about numbers; it was about giving the organization a platform where it could speak to decision-makers and partners with clarity and professionalism.
I also supported 8 outreach events, helping with planning, coordination, and post-session engagement. I made sure participants felt heard, collecting feedback, answering questions, and building trust. As a result, turnout grew by 15% from one event to the next.
I managed our social media pages, posting consistently and shaping content that resonated. Within weeks, we saw a 60% boost in followers and a 30% increase in engagement. I didn't just post—I listened, adapted, and stayed close to what mattered to our audience. Every week, I tracked digital trends and tested new content ideas. That ongoing work helped us grow our monthly reach by 20% and stay relevant in a fast-moving space.